John Green is a social media machine. 4,400 retweets!
(Source: twitter.com)
rickwebb's tumblrmajig
Hi. I'm Rick. I write, advise, and invest.
Currently consulting at Tumblr.
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Posts tagged tumblr:
Tumblr is hiring a sales and marketing recruiter, AND a marketing manager. And a whole bunch of other things, too, but I wanted to pimp these because: a) the recruiter is new and b) I feel like someone I know out there could be great for this marketing manager. We want someone who really understands brands, and has done some great consumer marketing. Hit me up.
And it made the Obama for America Tumblr community … an actual community. With all the benefits that can come along with it. The Tumblr wasn’t so much a mechanism of persuasion as it was a brand ambassador — the brand, in this case, being a president. The real power of social, Olin points out, isn’t just sharing; it’s getting people to ask their friends to do things — “because that’s so much more powerful than for us to ask less engaged people to do it.” That kind of action-by-proxy means something slightly different on Tumblr than it does on Twitter and, particularly, on Facebook, where users are more used (and more numbed?) to traditional brand messaging. The sincerity of the platform encourages a special kind of engagement. If Facebook and Twitter — not to mention TV and radio — represented something more like the Big Tent approach to campaign communications, the one-size-fits-most strategy of politicking, Tumblr offered an inverse proposition: the niche, networked.
—The Campaign Tumblr Is Dead! (Long Live the Campaign Tumblr!) - Megan Garber - The Atlantic
OUPblog » Blog Archive » Oxford Dictionaries USA Word of the Year 2012: ‘to gif’ 
COME ON. That is so awesome.
Rick Webb, marketing and revenue lead at New York-based Tumblr, said in a statement: “We couldn’t be happier with the early success brands have had using Tumblr to tell their stories, and we’ve been honored to work with some of the most creative and talented agencies around the world.
—
Tumblr Debuts Agency Partner Program | Adweek
Super excited to get this program off the ground. Danielle and Alexis did all the hard work!
Whole boatload of job openings in Tumblr’s Outreach and marketing departments! Come join us!
Aww. Gawker is so nice.
Its like a whole new group of tenants with refugees from Gawker, Foursquare, Tumblr, Sailthru, Spoken Layer and more hanging at the Clubhouse today.
The premise of Photoset is extremely simple, access the photos on your iOS Camera Roll, or take new ones, and group them together in a “set” which you can add a caption or description to. Once you decide to share it, a web page is published with a unique URL. You don’t have to sign up or sign in with your Tumblr account, which is a nice low-friction approach. (via Tumblr Puts More Focus On Photos With Photoset, Its New Standalone iOS App | TechCrunch)
One Year Ago Today
The great service Timehop reminded me this morning that it was one year ago today that I announced my departure from the agency I co-founded with several friends ten years earlier, The Barbarian Group.
A year is such an interesting time measurement. It is arbitrary, based on planetary geography. It’s a good unit of time to measure long term progress in life, but it’s also a fleeting moment, especially as more and more of them go by.
So what have I done in the last year? How do you measure progress?
- I got my sanity and happiness back
- I got engaged
- I moved to brooklyn
- I moved in with my Fiancé
- I started a coworking space. This project took me almost the entire year, but I am happy to say that Secret Clubhouse took its first tenants on monday, and two companies are working out of there today. That was a crazy long adventure, a foray into co-op approvals, the NY Dept of Buildings, architects, contractors, etc. I am excited to reap the benefits this year as my amazing group of tenants move in and we slowly develop a great tech community in Williamsburg.
- I made a ton of great investments and did what I could to help out companies like Timehop, Docracy, Circa, Branch, Percolate, Lover.ly, Mashape, Sprint.ly, Foursquare, vYou and many more that aren’t ready to announce.
- I went to The Wizarding World of Harry Potter, which was awesome.
- I went to DragonCon, which was awesome.
- I went to the beach, which was awesome. And the Florida keys. And saw where Emma went to school. And went to South of the Border, which was great.
- I went to Jamaica for about 4 hours and Argentina for about 48.
- I turned 40, and had two great birthday parties in Boston and New York and saw some amazing friends I hadn’t seen in years.
- I joined a secret new cadre of retired advertising executives who consult with big brands on advertising, education and creativity that I am excited about and can’t talk too much about just yet.
- I got a wonderful cat, inherited from one of my best friends.
- I read a lot of books and wrote 600 pages of my own, got an agent, and made steps towards selling it.
- I started another company which is still secret.
- I joined another company which is still secret.
- I drank less than any year since like 1995.
- I started working at Tumblr for a while, an all around great group of people, a great company and a great product.
It’s been a good year. I’ve stayed busy, but I’ve gotten rest. I’ve been on a fair number of boats, which is always good. I’ve started new things and seen the fruition of efforts from other things.
Do I miss Barbarian Group? Yes, all the time. Do I miss advertising? I don’t feel like I’ve left. I miss my old coworkers. A lot. I’ve met some amazing people this year, but those Barbarians - they sure were great.
But I can say it’s probably been the happiest year of my adult life.
Forget Instagram’s billion-dollar payday. Forget IPOs, past and future, from Facebook, Groupon, LinkedIn and the like. And ignore, please, the online ramblings of attention-hungry venture capitalists and narcissistic Silicon Valley journalists with the off-putting habit of making their inside-baseball sound like the World Series. Their stories, to paraphrase Shakespeare, are tales told by idiots, full of sound and fury, but signifying very little about the impact of technology on most of our lives.
—
Paul Smalera (via soupsoup)
While this is probably directed to my ilk, I take no offense. Most people, including myself, don’t particularly know what they’re talking about with this deal. And we’re all guessing on the future impact of technology.
But do feel compelled to point out to you that the Facebook-Instagram deal is significantly bigger than the World Series by every conceivable measure: economic, number of people effected, societal, cultural. The most profitable world series ever raked in about $50 million in ad revenue and attendance revenue: 1/20th the economics of this single deal. The largest viewership ever totalled 25 million: 1/40th the number of people involved this deal. Americans spend about 12 times more time per year on Facebook than they do watching even a 7 game series. Even in terms of games, Zynga makes forty times more money per year than the World Series does. Most of that is on Facebook. Though sadly they do not have a baseball game yet.
With all due respect, the World Series is child’s play compared to this deal. A poor metaphor.
After four years tumblogging as atari, Tumblr is revoking foursquare engineer Pete’s web address; with ostensibly no attempt to suggest Atari Inc. use a custom domain like tumblr.atari.com, blog.atari.com, atariinc.tumblr.com, atari.com/tumblr or atari.com/blog, which are all free and theirs for the taking.
Pete has one week to change his web address before it is changed for him. 45 million tumblogs have been created since Pete chose his username, so hopefully his second choice is available.
I’ve been a Tumblr user for just under 4 years. Personally, it’s one of the best blogging platforms around, having solved the problems associated with services like blogspot or self hosting. This is coming from someone who started with greymatter in 1999.
Of course with a service like Tumblr, there are compromises. And that’s part of its charm: with less there is more. And though Karp has moved from unknown, to little-shit, and currently media darling, Tumblr still keeps most of its rakish “for you” community spirit.
So with this duality I am disappointed to see that Tumblr is is pulling my atari.tumblr.com subdomain and handing it over to Atari™ as part of a mostly tepid request on Atari’s part. Rather than educate Atari on it’s custom domain name services and maybe suggest tumblr.atari.com, it is quick to service brands no matter how far their fall from grace. Legally, my site does not barrow on the Atari brand or content so I’m not acting in bad faith. But unlike owning a top level domain name, Tumblr (not the user) owns the subdomain so ultimately it’s their decision. And since they probably don’t want to defend subdomains on the behalf of the non-trademark holder, the choice is pretty clear.
To a point, who cares? I’ll just get another sub-domain and have a silly story to tell over drinks right? So yes, it doesn’t really matter.
But in the micro-context of the web communities, it does.
Tumblr has very much built the same sort of McLuhan global village that began as Geocities muck and has ended up with Facebook brass. It proudly represents a range of content and is striving for great. And with great comes growth and a change of priorities, mostly financially driven. But is Tumblr’s way to to financial freedom simply the process of servicing brands with a hurried social pitch over a community of that hopes to build an archive?
To this I have no real answers and no real attacks, just conversation. Will the new atari.tumblr.com have an interest in conversation?
Just checked, his actual, real name is still available as a tumblr user name. I almost grabbed it to be a jerk, but that was mean. He might want to grab that before telling the world about it though.
How to use a Tumblr Bookmarklet:
All you amazing Tumblr bloggers who don’t use the Bookmarklet are blowing my mind right now. The Bookmarklet changed my life—it is the reason I sustain an active online presence when I used to write two blog posts and give up. It changes blogging from an extra task to find time for into a way to draw value from the byproducts of what I do anyway—read about culture online.
1) Go to http://www.tumblr.com/goodies.
2) Drag the “Share on Tumblr” button up to your toolbar.
3) Click it whenever you want to blog something!
4) Text that is highlighted will automatically be quoted! Photos will automatically be captured in the photo tab! Youtube pages will be ready to go on the video tab, no embed code required! Most importantly, credit will already be linked to the source! You can also add your response, analysis, commentary, etc.
5) Share more great stuff in way less time, and live happily ever after!
Whew, I feel better!
Love,
Rachel<3!
Try that on a youtube page in Chrome Canary. Or try it in Chrome with the type made bigger. ;)
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