I’m joining Percolate
I’m excited to say today that I’ve taken a role on the leadership team at Percolate, as VP of People operations. I’ve been friends with Noah and James forever. Noah was a Barbarian back in the day, and established the planning department there. When he left to form Percolate with James in late 2010, I was one of their first investors. Since then, I’ve had the pleasure of helping and watching Percolate grow from one little email product to the amazing company it is today - over 120 employees, an amazing roster of Fortune 500 clients, and a fresh round of $24 million sitting in the bank from Sequoia, WPP and others. Back when I first started investing, I always envisioned that eventually some portfolio company would take off at breakneck speed and I could jump in and help for a while, and today that is coming to fruition.
Percolate, by the way, is awesome. What is it? It’s a marketing software company. It builds products to help you manage your marketing. “Like Hootsuite?” you might ask? Well, it handles social monitoring, yes, but that is just part of it. It also handles content calendaring. Asset management. Approvals and workflows. Managing fan generated content. Content creation, from writing briefs to commissioning content. It makes working with your agency easier from planning to paid media. It makes it easier to create tons of content at the breakneck pace that brands must operate these days. It will even help you figure out what to write about.
The Percolate gang has written extensively about their workplace culture. I’m proud to say that some of that was inspired by what we created at The Barbarian Group, but they have taken it further, and I’m psyched to help them build a great culture, grow it, and sustain it. It’s going to be a good time.
I’ve got a lot going on - the book is finished and I’ll be announcing its release soon and I am still working with the Quotidian gang - but that is news for another day. In the meantime I’ll be here at Percolate every day, working on people and culture.
Also, they are totally hiring. Lots. And not just in New York - also SF, Chicago and London. You should totally drop a line about that.