Lover.ly’s redesign and rebranding was not just about incorporating commerce more prominently. Khalil tells me she took it as an opportunity to make the brand more sophisticated, less feminine, and more versatile. The move also paves the way for the launch of native mobile apps, which the CEO tells me is imminent. Previously the design was the product of the piecemeal efforts of multiple outside designers. For the latest version, the company added a full time designer to its staff, picking up a former member of Mixel at the time of its acquisition by Etsy.
Kellee is so awesome.