Hi. I'm Rick. I write, advise, and invest.
Currently consulting at Tumblr.
Percolate is a New York-based startup that helps CMOs manage all of their social media content and it suggests content for them to blast to their followings.
In the past six months, the team of 22 people have signed up 25 Fortune 500 companies. Now there are more than 30 corporations paying for yearly licenses to use Percolate. Brands including Reuters, GE, American Express and MasterCard, and they are each coughing up $10,000 per month.
When you add it up, that’s more than $3.5 million per year, which isn’t bad for a startup that’s only raised $1.5 million and isn’t even two years old.
I love these guys, I love this company. This investment is really paying off. They are killing it.
Imagine what open source could do to the law. Imagine if every law and form of contract that governs your life could be made easy to read and open to improvement by the community. Imagine if we had perfect information about what the best forms of contracts where—and which parts were non-standard. Instead of a team of lawyers working at someone else’s firm drafting the terms that affected you, you could use the contract the community had already decided was most fair—for free. That would not only make doing business more seamless and less costly, but it would start to sway the balance between the haves and the have nots.
Docracy is so awesome.
The great service Timehop reminded me this morning that it was one year ago today that I announced my departure from the agency I co-founded with several friends ten years earlier, The Barbarian Group.
A year is such an interesting time measurement. It is arbitrary, based on planetary geography. It’s a good unit of time to measure long term progress in life, but it’s also a fleeting moment, especially as more and more of them go by.
So what have I done in the last year? How do you measure progress?
It’s been a good year. I’ve stayed busy, but I’ve gotten rest. I’ve been on a fair number of boats, which is always good. I’ve started new things and seen the fruition of efforts from other things.
Do I miss Barbarian Group? Yes, all the time. Do I miss advertising? I don’t feel like I’ve left. I miss my old coworkers. A lot. I’ve met some amazing people this year, but those Barbarians - they sure were great.
But I can say it’s probably been the happiest year of my adult life.
86 percent of chain restaurants have a presence on Foursquare compared to 81 percent on Yelp;
72 percent of independent restaurants have a listing on Foursquare, while only 5 percent offer mobile websites; and
Chains and independent restaurants have more than 300 Foursquare check-ins per location.
Mashape believes that by enabling API providers to easily host their killer APIs and any developers to quickly sign up to consume, it’s bringing some Github to the API space. In doing so, it wants to bring another revenue stream to companies both big and small to help them better monetize their APIs — and if that means it can soon turn a profit itself, all the better.
Mashape launched to the public today. VERY EXCITING.
But here’s the thing: Increasingly, brands are bringing social marketing in-house. The era of the social media Agency of Record is ending. So brands don’t really care if their social media management tools cut out the agency. They just want to be told what to say. It’s become a bit of a conundrum for brands that have spent the last few years amassing an audience in the form of followers and “likes.” Now what do they say?
Awesome story on Percolate. Those guys are killing it.