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Maker’s Mark embraces social amid backlash
A friend of Emma’s works @ Beam and came to visit us a few weeks before all this brouhaha. She told me about the Maker’s Mark fan club, and I signed up before this all happened. The way they handled the backlash about the 3% dilution was really top notch.
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the-enticing-life reblogged this from percolatehq and added:
Maker’s Mark doing it right.
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eajoss reblogged this from parislemon and added:
Nice ad. They have actually sped up production in the past - Maker’s used to be aged longer than it currently is.
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peelman reblogged this from parislemon and added:
I hate sounding like a meme, but while I don’t drink much bourbon, when I do it’s usually Makers.
digiture reblogged this from parislemon and added:
You forgot “hand-dipped”.
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I thought this was a good example of leaders being willing to listen to the community built around a brand and reacting...
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A nice, smooth middle finger.
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