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This is why it’s worth learning about advertising

heyitsnoah:

rafer:superamit:stammy:rinich:

…

Verizon launched a Droid ad two months ago that essentially let the world know how doomed they were. The ad showed a bunch of “iDon’t”s. iDon’t have 5 megapixels. iDon’t have multitasking. Item after item of flaws in the iPhone that this new technology could solve.

Apple, meanwhile, showed a phone that could speak foreign languages at you, identify birdcalls in the wilderness, guide you through cities. They weren’t selling technical features. They were selling you magic. Real magic. The kind of magic where, thanks to world-class designers and programmers and marketers, it actually comes true.

…

Verizon sold nowhere near as many Droids as iPhones, but the campaign still drove one of the most successful phone launches ever for them: Selling between 100k and 200k in the US on opening weekend. I guess even a bad message said $85 million worth of times can resonate.

I’d reconcile these two sentiments by saying “Advertising is more than the creative concept and what works for me.”