I just hope Rex has enough money left when this is all over to afford a place in Montauk this summer.
So I was willing in Emma about this bet last night. We were also critiquing and going through the Gawker redesign (can I tell you awesome my girlfriend is?) and she asked me a question about Rex’s bet with Nick that got me thinking.
So: Denton’s got his own Devs, right? Like in Eastern Europe or something? And in the Gawker posts about the redesign, Gawker says* “we’ll be bringing back things in the comments that you miss,” etc.**
SO: what that says to me is that Gawker is developing this site iteratively, using some agile, or agile-like methodology. So how does that fit into the equation? What if Gawker tweaks and evolves this redesign from now to the date specified in the bet? I know they have Lock as the arbiter, but is it a “redesign” if they abandon the two-parts-that-scroll-separately paradigm? Is it a redesign if the default goes to blog-form? Is it a redesign if they bring all the old comment functionality back?
It seems to me the new Gawker’s a good start, but they will be tweaking it as they get comments and people use it heavily. Those tweaks will make or break the pageview goals in the bets, I’d expect.
So how to fit that in?
* wow it took a long time to find that post in the new redesign scheme.
** to me, the reworking of the comments section is the biggest “miss” in the redesign. No more hearts? No more email notifications? Can’t expand all threads? Can’t save defaults on “all” comments or just “featured” comments? No autoscroll/see every comment feature on long comment threads? All of those drive pageviews and they are all not there right now.