I think the Banner has a bright future. They’re awesome. First, they’re cheap. Second, they’re everywhere. Third, they’re cheap to build. What’s not to like? Did billboards disappear? Print ads? We were sold a barrel of goods when the banner first came out about direct tracking, ROI and whatnot. That future is dying. But the banner is still an impeccable branding vehicle. When an agency takes the time to craft banners with strong concepts that add real support, rather than slavishy mimic, a campaign, they work wonders for the money. They’re still the only truly broadcast ad medium on the Web.
Rick Webb, The Great Banner Ad Debate | Digiday
Nice to see my boyfriend defending what I do for a living, thanks honey! :)(via emmawelles)