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70% of advertising/marketing professionals were aware of Burger King’s “Subservient Chicken” digital marketing campaign vs. 8% of the general population;

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Infographic Confirms It: Advertising People Are Not Normal | Co.Create: Creativity \ Culture \ Commerce

Boy I sure feel this now that I mainly work in tech. Before, everyone had heard of it, now I feel vaguely absurd when a person asks someone on my behalf if they’ve heard of it as part of an intro. The answer, these days, is almost always a confused no.