The ideas that multiple, fully clothed teams at the two agencies produce may leave you wondering why it takes so many people to come up with relatively unexciting stuff. McKinney’s biggest inspiration isn’t even its own; it plucks some home-made rapper off YouTube. Comparing your choices from the pitch meeting with what the clients actually choose is moderately amusing, but over all, “Mad Men” without the sex or the drama or the historical perspective isn’t very good television.
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‘The Pitch,’ A New Reality Show on AMC - NYTimes.com
This last part sorta nails it. In my fifteen years in advertising, I found myself in situations described in this show maybe 50 times.
But the bigger problem with this bad, bad show is the editing, of course. The music is horrendous as well. You can literally see the editors struggling trying to make something dramatic when it is just not. There was more than one occasion when I laughed out loud at a music queue.
I think advertising should have been wiser about this show and done the editing themselves. Each episode, the two agencies could have edited the show. THAT would have been good. It’s like the agencies forgot that most of their craft is in the execution, not the ideas.
