I mean “lay off” as in “lay off, man, quit harshing my gig” and not “fire.” It’s a double entendre, designed to rope in the skeptical reader. Wink wink.
I wonder, actually, if this whole “social media experts are dumb” thing is some sort of tech cultural self resentment complex. It’s a thing I do, and it’s easy for me, so it’s worthless and anyone that does that for a living is dumb or evil.
But you know what? Love yourself! That thing you know, it’s really hard! It really is! It’s a skill. There are people that don’t have it. It’s okay to be good at it!
I think the issue is with the Porn-Star-like job-title dichotomy. Can there just be social media professionals with various levels of knowledge, or does every single person in the field need to be a self-proclaimed Expert?
But no one really calls themselves an expert, though, do they? I mean I’m sure someone does, but I can’t recall ever seeing it in a title or on a business card. It’s more of a subversive pejorative than an actual title, no?