In 1970 Bill Drummomd attempted to walk down Iceland from top to bottom and failed.
In 1994 the artist Richard Long attempted the same walk and succeeded and made works of art from this walk. One of these works is the photography and text piece called ‘A Smell Of Sulphur In The Wind’
In 1995 Bill Drummond buys this piece of art for $20,000 and hangs it on his bedroom wall In 1998 Bill Drummond finds the ownership of this art a burden
In 2000 Bill Drummond decides to sell the work for $20,000
In 2001 Bill Drummond writes the book ‘How To Be An Artist’ in which his relationship with art is examined. He decides to sell the work for $20,000 in 20,000 separate numbered segments for $1 each
In 2001 Bill Drummond takes the ever-dimishing artwork on tour, delivers a lecture and sells the segments direct to the public. The public duly register their email address upon purchase.
After the last segment is sold, Bill Drummond will take the $20,000, attempt the walk again and will bury the money in the centre of the stone circle depicted in the photograph by Richard Long. Bill Drummond will take a photo of this, mount it in a frame and hang it on his bedroom wall.Bill Drummond will then notify all owners of the segments by email and the job will be considered to be done.
(via Alimentation - ONE SEGMENT OF ‘THE SMELL OF SULPHUR IN THE WIND’ - Miscellaneous)